India beats US, becomes Viber's largest market

India beats US, becomes Viber's largest marketIndia has edged past the US to become the largest market for social messaging app Viber.



NEW DELHI: India has edged past the US to become the largest market for social messaging app Viber, backed by an aggressive marketing campaign and increasing smartphone users. 

At present, India has over 33 million people who use the Viber app to send messages and make free international calls to Viber users in other countries. US follows India with 30 million and Russia is the third largest with 28 million, with Brazil at No. 4 with 18 million and UK at No. 5. Globally, Viber has over 460 million active users. 

India is also amongst the top five countries by revenue and the largest user of the app's stickers that people send to other Viber users. Backed by Japan's Rakuten that bought the app for $900 million in February this year, Viber also plans to launch its game store and micro payments in India within the next quarter.



SHARE

About Santhosh

    Blogger Comment
    Facebook Comment

0 comments:

Post a Comment